The rebranding of Ideateplus, a Swiss Innovation Consultancy, comes with a vibrant attitude and a modern approach to its “plus” sign, made visible, interactive and playful — by becoming a dynamic visual element that enables components or a full visual language. Keeping the previous red, the logotype is coupled with an emblematic animated sphere, ready to take you to an innovative Wonderland, step-by-step. Or, guide you through the company’s process to get an idea to income. Quitely hinting at the Swiss flag, in order to steer away from the medical, the playfulness is turned at 100%, in a stable, confident manner – akin to a leading innovation specialist. The new symbol will create focus and add weight to the visual field with a dynamic system designed to adapt and interact.